‘We’re very excited to have launched a new identity and website for arts@efa’ says Marty Weiss. Arts@efa is a privately held foundation that supports arts-driven approaches to social and economic revitalization of depreciated communities including Selma, Alabama, Wilson, North Carolina and Topeka, Kansas as well as numerous others. The website’s homepage features a wonderful illustrative map by artist Martin Haake.
How do you breathe new life into the popular Italian red-sauce restaurant concept? This designer started with pigs and cows, and hogs with halos, for the motifs adorning everything from the signage to the butcher paper.
There’s been a gut-busting surge of Italian-American red sauce joints to hit New York City in recent years. Frank Prisinzano and his East Village strongholds Frank, Lil’ Frankie’s and Supper, helped kickstart the trend, albeit with a dedication to providing more than just the cliché of cooking with Grandma’s homemade gravy.
When Prisinzano and partner Rob DeFlorio decided to add another restaurant to their stable and opened Sauce last fall, the pair enlisted Marty Weiss, the founder and creative director behind Meter Industries, to help them with the newly expanded concept: a nose-to-tail Italian trattoria with an on-site butcher and grocer.READ MORE
New York’s Sauce is chef Frank Prisinzano’s fourth restaurant; following in the footsteps of his other eateries, its warm, authentic, with an almost undesigned aesthetic and minimalist Italian cuisine with ragu as a focal point. It’s also a butcher and grocery and will soon launch Sauce Network, a live kitchen studio. Meter Industries created its identity featuring pots, pigs and cows hovering over grandmotherly wallpaper that playfully combines the old-world vision of the owners with a quirky modern spin. The project included the storefront signage (inspired by old New York Italian grocery storefronts), shopping bags, menus, cups, butcher wrap and the wallpaper. Sauce has been buzzing from day one.
ONE MILLION DOWN, MILLIONS MORE TO GO. Sobieski Vodka Becomes The Fastest Vodka Brand to Reach Million Case Milestone.BEVERAGE INDUSTRY NEWS | APRIL 17TH, 2012
By Francine Cohen
A million. It’s a powerful and impactful number. A number you utter and it stands for something real. Something impressive. Something worth striving for. One million; it’s a round figure against which all else is measured and everyone else is judged.
In 2009, in this magazine, Chester Brandes, the President and CEO of Sobieski Vodka’s U.S. importer and marketer, Imperial Brands, set an impressive goal for the new vodka brand as he was quoted as saying, “In our first year, Sobieski reached a 200,000- case sales milestone in the U.S. Our U.S. sales goal is one million cases in a calendar year, and we’re setting our sights on being the fastest vodka brand to achieve this important milestone.”READ MORE
We wanted to share our new campaign breaking in this months Elle Decor for Dering Hall (www.deringhall.com), a new online marketplace for great design. If you love design, you’ll love this site which features some wonderful interior designers, architects and artisans showcasing their high-end home furnishings and accessories. The campaign features some unique items that can only be found at Dering Hall, juxtaposed with Picasso like illustrations of people obsessing over their new design finds. The campaign will be running a number of furniture and design books including Elle Decor, House Beautiful and Veranda over the coming months.
‘We’re thrilled to have helped Sobieski Vodka shatter the 1mm case record with our ‘Truth in Vodka’ campaign,’ says founder/creative director Marty Weiss of Meter Industries. See this great article just published in Wines & Spirits Daily about Sobieski and our client Chester Brandes.WINE & SPIRITS DAILY | FEBRUARY 23RD, 2012
Sobieski Vodka has become one of the fastest growing vodka brands in the U.S. in just a short time. After entering the market in January 2007, Sobieski hit the one million case mark during fiscal 2011, which Imperial Brands ceo Chester Brandes told WSD was their goal from the beginning. Its success was largely built on its “Truth in Vodka” campaign, which pokes fun at its vodka competitors and claims that vodka doesn’t need to be expensive to taste good. Bruce Willis, who is part owner of Sobieski, has since joined the campaign in a series of webisodes alongside Krzysztof Trylinski, chief executive officer of parent company Belvedere S.A.READ MORE
PALM BEACH GARDENS, Fla., Jan 04, 2012 (BUSINESS WIRE) — Imperial Brands, Inc. announced today that it sold more than one million cases of Sobieski Vodka in the United States during the 2011 fiscal year. Sobieski Vodka, one of the fastest growing vodka brands in the United States and globally, reached the million case milestone after only four years in the United States, shattering the previous record by more than three years.
“Our vision from day one was bold — to be the vodka brand to reach 1 million cases faster than any other in history,” said Chester Brandes, president and chief executive officer of Imperial Brands, Inc. “Thanks to the commitment and effort of a great team at Imperial Brands, I am proud to announce that we have accomplished this ambitious objective.”
Since launching in the United States in January 2007, Sobieski Vodka has made the “Truth in Vodka” campaign a major focus for the brand. The goal of the campaign is to show consumers that high-quality, premium vodka does not require an extravagant production process or cost a king’s ransom. Sobieski Vodka is made from Dankowski rye, distilled to perfection, and available at a reasonable price.READ MORE